Open with a Broad Stroke Overview of the Health of the Market Before you jump into the numbers, provide a one-sentence summary of the market over the past month (or quarter or year, however often you publish your local real estate market reports). The reason? Discover how to create a monthly real estate market report to publish on the blog that can help you get more leads. Take a look at the video below to learn more: Are your real estate marketing ideas evading you at the moment? Digital magazine services like Issuu and Madmagz make it simple for professionals and brands to easily produce stylish publications, reports, portfolios, and other enticing long-form content. If you aren’t using direct mail to send real estate market reports to a farming area, you’re missing out on a cheap, easy way to develop seller leads by showing your neighborhood expertise and keeping your name consistently in front of homeowners. Bay Area Real Estate Markets Survey. There are a number of different ways to present your information to readers. You can’t go wrong with appealing to what is typically your real estate website visitors’ top reason for checking out your site: to look at local market listings. Watch how Georgia mega-agent Anita Clark does it: “The sales price to list price ratio (SP/LP) was excellent coming in at 98.60% last month,”, Or, make that statistic even more user-friendly by dumping the overly-technical “sales price to list price ratio” and telling readers that “homeowners received nearly 99 percent of their asking price.”. There are even add-ons you can download on Facebook to create and promote polls and surveys to your followers, like Surveys for Facebook and Polldaddy. Get more leads with these 53 easy-to-use tips. Conversely, writing a report that includes zero visual elements whatsoever could put your audience to sleep. First and foremost, consider hiring a professional graphic designer to make your data, audience information, and other report details look organized and snazzy. An online methodology that explains the 8 most critical real estate marketing metrics. When they arrive via a search, you want them to easily locate the information they are seeking. Check out our list of tips, templates and insight on how to do content marketing right: A Starter Kit, tools you can use to get real estate testimonials, Two-thirds of people are primarily visual learners. Listen as Spencer Levy, Chairman of Americas Research and Senior Economic Advisor, asks CBRE's leading economic and market experts for the answer to one burning question facing their sector. Reports have PropertyShark branding, so all readers can confidently rely on a report delivered by a trusted real estate data provider. The job market recovery slammed on the brakes in November 245,000 jobs were added to the U.S. economy in November, far less than the (downwardly revised) 610,000 jobs added in October. Each sector of commercial real estate is facing its own unique challenges. The report, which includes proprietary data and insights from more than 1,600 leading real estate industry experts, explores how COVID-19 accelerated many existing trends like retail footprint reductions, while it spawned new ones such as an increased focus on social justice and health and wellness, and stopped others in their tracks like the appeal of big cities. South Florida Real Estate Market Report: Q3 2020. Whether the local housing conditions are rough or flourishing, sharing data pertaining to home prices, sales, and other noteworthy statistics in your reports can better inform your audience. Learn best practices to do it yourself or have us do it for you. Real estate agents create monthly real estate reports for a variety of reasons, but primarily to generate leads. Successful real estate agents and firms can afford to create high-quality content marketing collateral. Focus on your use of terms that aren’t in mainstream consumer use and either don’t use them or take the time to explain them. “Market Leader offers the best value for a real estate website since it incorporates contact management and marketing materials. In December, for example, put together a holiday-themed report that notes where local residents can enjoy holiday festivities, get special deals at local businesses, or even how to cook popular holiday meals. Even an explanation of “SP/LP” can be smoothly worked into your narrative. Learn how to reuse and repurpose blog content in new ways and formats to feature on your real estate website. Try these 53 HUGE lead generating ideas for real estate agents. That’s where we … Top Real Estate Branding Ideas and Examples For Agents, If you’re thinking an infographic might suit your purposes, check out the templates at. Sure, you know how job growth impacts the real estate market, and the concept is simple, but most Americans don’t keep up with economic news so have only a vague notion of what some of these terms mean. Tutorials for getting the most out of Placester, How to Create Real Estate Reports That Impress Leads, Guide to Leveraging Online Reviews for Lead Generation, Launch Your Real Estate Marketing Mix Guide, 10 Must-Create Website Pages to Boost Your Online Lead Generation. This certainly isn’t a viable option for every agent — particularly ones just starting their real estate careers — but once you’ve made some money on the job, consider investing in an experienced designer or design firm to make your reports and other real estate marketing collateral shine. If you’re going to use economic news, localize it as well. Every month I receive real estate market reports from a local real estate team. Use these seven strategies to help you attract more prospects. This will boost your credentials as an agent/broker and establish you as an authority in the market. The important thing to remember is the majority of the multimedia you use in your reports should be created by you or a professional you hire. Who says you have to spend several hours typing away to create a real estate report worth checking out? Just as you can create emails based on trending events and occasions, like holidays, produce reports that revolve around these special days, trends, and happenings. Neither do the readers of your real estate market reports. When the Super Bowl comes around, develop an infographic featuring notable sports heroes from the area or compare and contrast the housing markets for both of the title game contenders. Want proof? This report is an essential (and relatively simple) one to create, and one you can develop regularly. Property Market Reports. Linking to your real estate website in as many digital locales as possible only boosts your chances of driving traffic to your site, so while actual report creation may take some time, the end result is usually worth it. Whatever kind of real estate business you're in, a catchy and creative name is a must-have attribute for success. Real Estate Market Share Insights. Most realtors fail consider... when working on their brand. •Build Expertise. Which topic you write about will depend on your brokerage's business model and the type of Real Estate leads you want to attract. Add your own perspective on the figures — like recommending neighborhoods buyers should check out or when you think the market might pick up — to show you’re knowledgeable about the community you service. Want to increase blogging for your real estate marketing strategy? If you choose to outsource the formatting work, you’ll find inexpensive graphic designers at 99designs.com, designcrowd.com and upwork.com. Develop the copy for your report first, then use that content to determine what visuals to include. Finding real estate leads requires unique considerations that are different from other industries. Don’t miss out on the latest tips, tools, and tactics at the forefront of real estate. ), Crafting a better brand: Real estate taglines, 200 Real Estate Marketing Ideas- It’s Time To Dominate. For instance, if you write about the results of a survey you sent out to leads and clients, produce charts or graphs that detail your findings, or even record a short video of yourself broadcasting your thoughts regarding the results. 2. From investment bankers to physicians and lawyers, every profession has its own insider jargon. favorite interior wall colors) by implementing surveys on your real estate website, via your email marketing campaigns, and through your social media accounts. In the Town of Palm Beach, closings on single-family homes increased 120 percent compared with Q3 2019, and condo/co-op sales jumped 22 percent. Using your logo and including links to branded collateral on your site are things you should do with any and every kind of report (and really any content) you create. How do you generate leads in 2018? No other agents in my area send these out and I live in a major metropolitan area. Tell them that when jobs and wages grow, people have more money to invest in things like real estate. Comparative real estate market analysis tools. But, one piece of content that has always been (and will continue to be) a staple for agents is the real estate report. Real estate market reports have several advantages. Here are several types of reports you can create, make downloadable on your website, and use to generate real estate leads. Use these 7 ways to promote your blog to get your first 1,000 visitors. This is the average amount that homes in a particular area are selling for.”. Keep them informed about their for-sale property, new listings, price … Whether a report is tracked on a weekly, monthly or quarterly basis, the key is to begin somewhere where. The last thing you want is to be called out for including others’ content (especially restricted content) without permission. Essential services, like daycare and dry cleaning, are also good to provide information for, even if you don’t patron them. Dashboard. This report type requires some creativity, but it’s this creativity that tends to make content go viral and lead to more site traffic. The clean, branded layout makes up for the lack of dazzling imagery and still makes this market review one that’s easy to read.‍, If regular copy-heavy reports, well-designed infographics, or video overviews don’t interest you, turn to e-magazine publishers. Rather do it in-house? If you operate in a large city, chances are there will be statistics from major housing reports, like those released by the National Association of Realtors, CoreLogic, and RealtyTrac. For example, “Pending Sales were up 8.2 percent to 13,243” could be reworded to read: “Pending sales (when a seller accepts an offer on a home) increased more than 8 percent.”, “DOM,” in the hands of Bill Gassett, one of the top RE/MAX Realtors in Massachusetts, becomes “The average market time for the homes that closed in December …”, Although we would change “closed” to “sold.”. Our latest healthcare real estate report, in which we look back on 2019 and ahead to 2020, will be published on January 16th. Take the time to explain how important that is. You need to approach your prospective customers, invite them to look at property, organize open houses and other activities to attract them. Even more, it is extremely helpful when either selling or buying an investment property. Holy moly! This post will show you how to write killer local real estate market reports that will generate leads. These 10 real estate plays are the best ways to invest in real estate right now. Producing a real estate property report that predominantly features photos of listings you closed in the past year with very little copy will likely confuse your audience. Where you can find data depends on the size of your real estate market. Plus, if there are a lot of jobs, the area becomes a magnet for new residents seeking those jobs. Ever wonder how to build a content marketing machine? Whether you were lucky enough to close the deals for them or not, highlight some of the most interesting and attractive properties sold in your market. At the same time, it remains important to develop new locations and residential care complexes. The global Real Estate market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Real Estate market. It takes time and energy to gather numbers on your sales activity and market conditions, track survey and poll results, and keep up with the latest news and events to use in your real estate reports. Not only can a carefully-worded market report generate home seller leads, but … Find a happy medium of images/video and written copy. 1 Shares. Other reports also show the recovery losing steam, though strength in the housing market endures. September 2020, Compass Special Report. Of course, this linking requires you to have plenty of places to link to, meaning including lots of content you’ve created, like landing pages, real estate blogs, and guest posts on others’ publications and blogs. Take the California-based The Agency, which regularly blogs and develops other top-notch content, including guides for buyers and sellers, and especially the report above, which highlights the company’s successes in 2014, how the area’s luxury housing market is shaping up, and even popular hot spots and personalities in the Los Angeles area.‍. Oops! You’ve got an idea to innovate, but you need clean real estate data — specifically property, owner, neighborhood and boundary data — delivered efficiently to fuel your innovation. Thus, it’s more than understandable that you may not want to expend the same type of effort to make those data points presentable. Get more leads with a smarter website – see how a LeadSite can make all the difference in your business. With the publication of a monthly market report, real estate professionals can: – Establish authority and expertise in their industry. ... Market Hotness Reports. It also is a great way to generate more seller leads to get more listings. Google, Yelp, and TripAdvisor can all help prospective home buyers gain a better understanding of the types of businesses and industries that are prevalent in the area in which they plan to purchase new residences, but you can save them time and effort by providing your own suggestions. Whistler Real Estate of Colorado took advantage of the service Virtual Paper to create its detailed examination of everything about the Whistler and Pemberton communities, including notes on cool attractions and amenities, maps of the area, and profiles of its notable listings.‍, CityRealty can be filed under “Tech-Savvy Real Estate Firm” for its trifecta of developing a living, interactive chart highlighting housing conditions in New York City, producing a splendid written report featuring historical sales data, and recording a spectacular real estate video presenting much of the data included in the PDF version. Offering comprehensive content coverage of your area, local real estate market information, and answers to any and all questions a buyer, seller or investor … With the market becoming increasingly mature, the €1 billion investment threshold was passed for the first time. If I continue to have to wrap my head around stuff like this, the market report is in the trash and I probably won’t open another when it lands in my mailbox. That she tried to explain a mathematical term is admirable (it’s always a good idea to explain the difference between the average and median price), but that even a real estate agent doesn’t know the difference between the two is proof that real estate consumers don’t either. Discover the subjects that work best for your real estate marketing reports, learn how to make them look gorgeous and easily readable, and view expert examples of reports from several agents and firms below. Check out how Lindahl does it by reading one of his Minneapolis reports. There are innumerable topics, statistics, news stories, trends, and updates you can cover in a real estate report that are of interest to your audience. The realestate.com.au Property Outlook report brings you the latest data and insights relating to demand and median price for residential dwellings across Australia. Your Dashboard offers key statistics presented in a clean, easy-to-understand format. Listings videos, client testimonials, expert interviews — the genres of recordings you can create are many, but one that is straightforward to create are (you guessed it) real estate reports. Real estate is a field that requires strong marketing and advertising to be successful. Content marketing evolves every day. PS: There is 1 lead gen idea that is so secret it will make your head explode. Every month. Listings videos, client testimonials, expert interviews — the genres of recordings you can create are many, but one that is straightforward to create are (you guessed it) real estate reports. Real Market Reports keeps you ahead of the competition, impresses your clients, saves you time and most importantly, allows you to do what you do best - sell more houses! Having said that, be sure to use plenty of copy to explain those visuals as needed. It’s not enough to throw out that “job growth in Anywheresville is strong.”. – Gain rank in search engines. They aren’t anything fancy; they are, in fact, rather homely. The real estate industry is ripe for disruption, with myriad opportunities to reduce friction and increase efficiency. WHY CREATE REAL ESTATE MARKET REPORTS. Our annual Market Size Report for 2019/20 has estimated the size of the global professionally managed real estate investment markets since 2004, bringing transparency to the market with 15 years of historical and global data. For instance, compile a list of your favorite restaurants, theaters, concert venues, and attractions, and generate a report on them. Market Reports Oct 08 Canva also offers a ton of report templates that, once you get the hang of using Canva, are a snap to customize. – Drive traffic to a website. Provide a market overview, like Denver-based Live Urban Real Estate team does in this clip, to accompany a written version and you have well-rounded content you can make routinely, not to mention quickly — aside from compiling data and implementing graphic overlays, this video likely didn’t take the Live Urban duo long to produce. Prospective home buyers like to see examples of residences in a community, so providing them with a glimpse of the best of the best to pique their curiosity can improve the odds of getting them to routinely search the local listings on your site. If yours is similar, go deeper in your market reports by targeting the areas you are most interested in working. No, not everyone will have the time to consume the entire study, but the thoroughness of the report, which details major housing stats from every county the firm operates in, shows a commitment to providing its audience with data that can give them a clear understanding of the local market and what to expect should they decide to buy or sell. Excel (Add Your Personal Brand) Easy customization including name, contact details, company logo, and personal comments. The good news is you can leverage others’ videos, so long as you follow a certain protocol. For instance, turn it into a recurring report offered monthly to give updates on the latest and greatest listings around and you could develop a greater online following. And, if you also post it to your blog, it’s one less topic you will need to come up with every month. Luckily, with the visual content creation ideas below, you won’t have to worry about long nights and headaches. The market reports continue to be the most productive marketing tool I have ever used. Your busy schedule may mean recording and editing a real estate video isn’t feasible. Follow these 7 steps to create Real Estate market reports: Choose Your Topic Report on local markets, nationwide reports, most noteworthy listings in your surrounding area, or market reviews & predictions. Take a look at these exemplary examples of real estate reports done right and note which types of content, visuals, or mediums you like the most for your own. If you work primarily in a smaller market, your best bet may be to turn to your local government to get public housing records. If you ARE sending real estate market reports, but they’re ripped from your local MLS, it’s time to rethink your strategy. Our reports are designed to clarify the competitive and often overwhelming real estate market. Something went wrong while submitting the form. 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